Premier Pigments
News/Press Releases

Premier Pigments and American Institute of Intradermal Cosmetics Launch New Web Store and Internet Service Center

New Premier & AIIC Web Store to deliver 24/7 order and reservation capabilities to customers of all sizes.

Arlington, TX -- May 2, 2007 --
Premier Pigments & American Institute of Intradermal Cosmetics, the world's most trusted source of quality permanent cosmetics supplies and global leader in permanent cosmetics education, today announced plans to launch a major renovation to their website and online store and customer support services. CEO Sandi Hammons announced their decision to partner with software giant QBOS (Quick Business Operating System) to upgrade their online service offering. "We feel the combination of our existing market dominance along with QBOS's technical expertise will make our Internet store the undisputed leader in permanent cosmetics supply companies," said Hammons.

Internet exposure is critical to success in our business, the high cost of traditional customer service along with increasing demands by customers for 24 hour service has made the online store an integral part of our marketing and distribution efforts. This new technology will allow us to offer direct-to-consumer distribution with a high level of service and support. Once customers place an initial order, they are issued an ID and password that will allow them to login, look at their order and payment history, track their orders through UPS as soon as the order is processed, sign up for training classes and specialty workshops and add or change their billing and shipping information all from the convenience of their computer and at any time they wish.

"The new web store is already in place and we will soon be upgrading our website with a brand new look. We see this as an effective yet affordable way to generate publicity and online visibility," said Josh Armstrong, chief of Graphic Design and Webmaster for Premier and the American Institute of Intradermal Cosmetics Group. "Given the level of service we will be able to provide and our current market dominance, we will become the Gold Standard for permanent cosmetics education and supplies on the Internet. This makes a logical addition to our current semi-custom websites we offer to our technician customers. They provide us with their photo, a biography and a description of their services and we build a customized graphic intensive dynamic website to help them market their permanent cosmetics business. All this is available at a fraction of the cost of a typical custom website. Those who are interested can get more information at Premier Pigments Website."

Premier Pigments & American Institute of Intradermal Cosmetics will use QBOS's specialized tracking system to help their expanding network of AIIC Certified Master Technicians and AIIC Certified Instructors to develop additional and residual income by referring prospective customers and students to Premiers products and services. Premier Operations Manager, Steve Pulliam explained: QBOS is highly customizable and offers us the ability to create offering specifically for our customers. Its tracking capabilities allow us to more accurately anticipate the needs of our customers and provide a much higher level of service. We fell our changes will level the playing field for technicians, clinics and trainers of all sizes and will be the backbone of more service enhancements planned for the future."

The new Premier Pigments website will be search engine optimized and enabled with such advanced features as dynamic Flash animation, an interactive map to locate AIIC Certified Master Technicians and AIIC Certified Instructors. Each release will be able to be categorized geographically and tagged with up to ten subjects and genres. Customers can elect to receive detailed distribution reports that show how many times their releases were accessed, downloaded and printed; the most popular search terms used to find their releases; and a geographic breakdown of readers.

The new Premier Pigments website will launch the end of May, 2007. If you are an existing Premier Pigments customer or a former student of the American institute of Intradermal Cosmetics, you may already have an account in place. Call Customer Service at (800) 642-1096 to retrieve your ID and password to access your account.

About Premier Pigments
Now in its 18th year, Premier Pigments is the world's largest manufacturer of permanent cosmetic pigments and the leading distributor of permanent cosmetics supplies including machines, needles, sterilization and sanitation equipment, clinic furniture and related supplies. Premier publishes the Permanent Press, the most trusted source of unbiased reporting about the latest news, issues and trends in the permanent cosmetics industry.

About American Institute of Intradermal Cosmetics
The American Institute of Intradermal Cosmetics is the leading provider of permanent cosmetics education in North America. They have trained thousands of cosmetologists, aestheticians, electrologists, nurses, dermatologists and plastic surgeons in the application of permanent cosmetics. Their graduates span the globe providing services to a multitude of clients.

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